Course Overview Print

In today’s information-saturated world, data alone isn’t enough. This course teaches participants how to transform data into engaging, meaningful visual stories using infographics. Participants will learn the principles of visual storytelling, content hierarchy, layout design, and editorial infographic production for maximum audience impact.

Learning Outcomes:

  • Understand the principles of visual storytelling

  • Develop structured infographic narratives for target audiences

  • Apply data visualisation best practices

  • Design editorial-style infographics for content marketing

  • Communicate ideas clearly using layout and visual hierarchy

Key Topics:

  • Visual storytelling spectrum and audience targeting

  • Editorial infographic creation and ideation process

  • Data sourcing and research techniques

  • Infographic design hierarchy and layout

  • Branding, illustration, and visual consistency

Course Outline

Module 1. The Visual Storytelling Spectrum: An Objective Approach

  • Understanding The Visual Storytelling Spectrum
  • Targeted Audience
  • Broad Audience
  • Brand-Centric Content
  • Editorial Content

Module 2. Editorial Infographics

  • What Are Editorial Infographics?
  • Origins Of Editorial Infographics

Module 3. Editorial Infographics For Content Marketing

  • Enticing Readers
  • Getting The Message Across Quickly
  • Shareability

Module 4. Editorial Infographic Production Process

  • Ideas to Research to Content to Story and finally Design

Module 5. Ideas

  • Where Do Ideas Come From?
  • What Makes An Idea Good?
  • What Makes A Good Idea Actionable?

Module 6. Research

  • Data And Source Quality
  • Quantitative/Data-Driven Infographics
  • Qualitative/Entertaining Infographics

Module 7. Content to Story

  • Briefing

Module 8. Design

  • Layout + Hierarchy
  • Illustration + Design Aesthetic
  • Branding Opportunities
  • Data Visualization Best Practices
*Important Note : Fees are subject to Singapore's prevailing Goods and Services Tax (GST).
Storytelling with Infographics
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